Our Inspiration

Fashion & fragrances have always been more than just hobbies for me; they are the lenses through which I see the world. The art of creating fragrances is an intricate blend of science and creativity, where I get to capture emotions, memories, and stories in a single bottle. I’m fascinated by the endless possibilities of combining notes, each one with its own personality and meaning, to craft something that resonates deeply with the senses. The way a fragrance can evoke nostalgia, boost confidence, or transport someone to another place entirely is what drives my passion for perfumery. It is an art form that is constantly evolving, yet always retains its ability to connect with people on a deeply personal level.

Fashion is a language that allows me to express myself without words. I see clothing as an extension of one’s identity, a canvas for creativity, and a medium for storytelling. The way fabrics, textures, and colors come together to form a look is something that excites me endlessly. Just like perfume, fashion has the power to influence moods, tell a story, and even make a statement about who we are or aspire to be. My love for both perfumery and fashion is rooted in their shared ability to transform and elevate the everyday. Together, they represent a harmonious fusion of beauty, self-expression, and artistry.

:Ishita Urmi(Founder & CEO)

Our Commitment to Quality

At ECM, quality isn’t just a promise—it’s our DNA. And nowhere is this more evident than in our perfumes. Each fragrance is born from the most rarest raw materials—hand-picked blossoms, exotic resins, and sustainably harvested woods—woven together by master perfumers who treat every note like a brushstroke on a masterpiece. The result? Extrait de parfum creations that are unapologetically luxurious, long-lasting, and unforgettable.

True luxury isn’t loud—it’s precise. That’s why every ECM bottle mirrors the craft inside: hand-polished glass, flawless detailing, and a timeless silhouette worthy of your vanity. To wear ECM is to carry an olfactory signature that speaks before you do—bold, refined, and unmistakably you.

Yes, our garments are crafted with care and modern elegance, but our perfumes are the crown jewel of our philosophy: uncompromising quality, creative audacity, and style that lingers long after you’ve left the room. At ECM, a fragrance isn’t just something you wear—it’s something you become.

Sustainability and Responsibility

At ECM, we believe luxury should leave a lasting impression—not a lasting footprint. From sourcing ethically harvested ingredients to partnering only with responsible suppliers, we ensure that every step of our process is as thoughtful as the fragrances themselves.

We’re constantly finding smarter, greener ways to create beauty—because looking good should never come at the expense of our planet. With ECM, you don’t just wear luxury; you wear it with a conscience.

Customer-Centric Approach

At ECM, you’re not just buying a perfume—you’re choosing a signature. We know fragrance is deeply personal, so we’re here to make sure your journey is as smooth as the scent trail you’ll leave behind. Whether you’re exploring our latest launches or searching for that one fragrance that feels like you, our team is ready to guide you every step of the way.

With years of expertise in luxury perfumery, we take pride in delivering not just exquisite bottles, but an experience as refined as the scents themselves. Our website is built for ease—seamless browsing, swift delivery, and hassle-free returns—because finding your next signature fragrance should be a pleasure, not a puzzle.

Our Global Presence

Though born in Dubai, ECM speaks the language of luxury across the globe. Our perfumes are crafted to transcend borders—scents that feel at home in Paris, turn heads in New York, and capture the energy of Miami nights.

From the Gulf to the world, ECM is more than a fragrance—it’s a passport to sophistication. Wherever you are, our perfumes are designed to elevate your presence, define your style, and leave a trail that’s unmistakably global.